Book review: World Famous: How to Give Your Business a Kick-ass Brand Identity
 Book author: Holly Weeks
Publisher: McGraw-Hill Australia
In World Famous, his first published book, David Tyreman brings his energy, personality, enthusiasm and experience into this straight-forward how-to book on giving your business a kick-ass brand identity.
Having moved from England to the United States to start a small business, David tells his story of how he failed at first, got back up and tried again, and learnt to adapt as his business evolved. From this experience, he realised that his strengths lay in building a true brand experience – helping businesses build an experience for their customers. He created the ‘World Famous’ program to help organisations realise their brand potential – whether a small mom-and-pop shop or a large multi-national.
In ‘World Famous’, Tyreman pulls all his information and experience tightly together and provides a flowing text with clear, defined steps to improving your brand experience. While the ideas he presents aren’t new, he clears the muddle and clearly articulates the basics, laying out his program in five steps.
Clearly a fan of the KISS (Keep It Simple Stupid) rule, he encourages you to summarise your business – using strategies such as getting you to describe your business in only three words. These strategies reduce the clutter to ensure that you clearly understand who you are as a business and what it is that you do to concentrate your efforts and maximise your resources. To reinforce his message, at the end of each chapter there are helpful excercises to aid you to build your strategy as a whole.
His pride and experience make him come off a bit arrogant, but you quickly realise that it’s simply his personality and his enthusiasm for sharing his success and his plan for success. His direct approach shows how keeping it simple can be the best strategy.
The weakness of this book is that he mainly uses examples of big, well-known companies when showing the effectiveness of his methods. This is a bit contradictory considering he makes a point of saying that his methods are applicable in all sizes and types of businesses.
So while the stories of the ‘small guys’ he’s consulted with are few and far between, when he brings them in they are heart-warming, genuine and support his strategies for building your brand into a kick-ass identity.
Our rating: 9/10
By Alyssa McLash, Co-editor, Women & Leadership Australia eNewsletter
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